For years, the arcade industry was known as the “Coin-Op” industry because quarters were used in games. Still, technology and consumer behavior have evolved over the years, and many businesses are transitioning to a cashless model.
Arcade Game Card Swipe System
Adding a card reader system to your location can have several benefits. Overall, they offer real-time visibility and control across your entire operation with the ability to manage your games, real-time prize inventory, guest party planning, and bookings, including bundles and upsell packages.
Here is a list of some of the top benefits of adding a card reader system:
Increase Sales
– On average, companies see a 10—30% rise in collections
Reduce Costs
– Eliminate costs of tokens, tickets, ticket eaters, and token machines
Improve Reporting
– Analytical data will help identify areas of improvement
– Centralized reporting for multiple locations
– Integration with most POS systems
Decrease Downtime
– Less downtime of your games from token and ticket jams
– Daily analytical reports help identify problems
Expand Marketing
– Time-play packages
– Happy Hour, etc
– VIP, Loyalty
Loyalty Programs
Develop a loyalty program to encourage customers to return to your location. A card reader system with a loyalty program enables you to offer customers incentives and rewards, while also tracking their spending.
A loyalty program is not one-size-fits-all and is unique to each location. Generally, most loyalty programs start with a reusable game card given to the customer in return for an email address. You can control the various rewards and special discounts through the card and card reader system. For example, give customers a free appetizer or drink for every $25 they spend at your location.
This also allows you to drive more traffic during off-peak seasons or times, especially if you offer special prices to loyalty cardholders. You can also add a free weekly or daily game to the loyalty cards to fill your game room. It’s a win-win for you and the customer, as they receive discounts, free plays, and other incentives when you fill your game room during downtimes, allowing you to make extra income. The customer is more likely to stay longer and spend more.
Game Room Optimization
With access to your card reader system, Betson can run our Wellness Program, which offers periodic reviews of game room performance. The analysis focuses on game selection, price-per-play, and ticket settings to ensure you maximize both profits and the customer experience.
You can find additional information here, including contacts for card reader companies.